Anno 2021 is too early, I believe, to say if digital physical health services will maintain or even improve our overall health, or whether it will decline.
The comparison in this case is between digital workouts and fitness centres, studios or facilities like mine.
Preliminary observations from the users of the digital services that I offer, show that the requests for this type of service is increasing.
My clients who were already taking part in sessions at my facility, now say that they workout more often and more systematically than in 2019, because there is less reason not to, now that the digital services are always accessible and they are cheaper.
A new group of clients are requesting services that don’t require them to travel from one location to another to workout, so their needs focus on time management and efficiency.
A third group of clients report anxiety at the idea of attending a class where there may be other people that are in better shape than them, but they finally feel comfortable working out from home with a digital solution.
The personal touch?
And whilst most feedback is positive, a few voice concerns over the lack of the “hands-on” instruction that they had when attending physical classes, and others mention that they miss the social aspect.
I too worry about both of these ‘missing’ elements when using digital health solutions, and am struck by the fact the commonality here focuses on personal contact.
I ponder how this lack of interpersonal interaction will affect the future of the digital health universe, and what solutions the industry as a whole will adopt to meet those needs as well.
Time will tell, but I for one am looking forward to, not only trying new methods for delivering digital health solutions – such as my Neuromuscular Workout APP or my online workout session options – but also implementing ideas based on the feedback of my clients and subscribers.